Marvis toothpaste is as effective a product as it is elegant (I had it out on my bathroom counter one day, and bringing to mind a product one would buy in an old apothecary, I thought, "That would make a nice post...!") I had been browsing the shelves of the supermarket while visiting my brother in Florence one day, and I was instantly attracted to the beautiful packaging (and admittedly, to the fact that it's made in Italy), so I decided to be spontaneous and try it... I haven't used any other brand since.
I know that on this side of the pond, it does have a heavier price tag (I restock via Amazon when I am stateside), but I personally have found it to be worth the splash as I've never quite been so satisfied with how other brands clean my teeth (and trust me, I've tried quite a few!) Though the "Whitening Mint" flavor has become quite a habit, there are other flavors to choose from, including the unconventional "Jasmin Mint" and "Cinnamon," and I am planning on trying those next.